Johnnie Walker Blue Label Whisky

Back in 1820, when Johnnie Walker first established his business at Kilmarnock in the west of Scotland, malt whiskies and grain whiskies were bottled singly, and a market for them barely existed outside Scotland. All this was to change. During the remainder of the century Scotch Whisky achieved international fame. The foundation of this revolution lay in the art of whisky blending which John Walker pioneered. Single whiskies, like wine, can vary from one year to the next, and John''s aim in blending was to create a consistent flavour and a quality that could be relied on time and time again. However as his experiments reached fruition, he discovered that though blending he could achieve a depth of flavour unattainable in a single malt. Foremost among the whiskies most favoured by John were the malts shipped from the Isle of Islay. These malts were powerful in character and flavour. The intensity and richness of the blended whisky John produced reflected his pe4rsonal preference for the